Overview

Collect social media data from sources such as Google Search Trends, Youtube Search / Ads / Videos, Facebook, Twitter, community web portals, and a centralized data warehouse. Enabling the ability to perform population-level sentiment analysis across different demographics to identify trends and patterns. This in turn allows you to plan targeted actions through Google, Facebook & Twitter ad campaigns with targeted posts linked with content on the target treatment’s benefits, & safety, and patient engagement events.

Reference Architecture